LG Tag Mobile Phone.

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Target Market:

This is the mobile phone for those who want to simplify their life while making a statement. In today’s hyperconnected world, our electronic devices are becoming more interconnected through the Internet, WiFi, broadband and Bluetooth. As our mobile phones, PDAs, and laptops become more complex with the proliferation of new features, much of that functionality has become redundant. How many of us buy the most expensive phone and never use it to take photos, play games or check the stock market? The reason is because we have other devices that do those things better. Why not have a mobile device that makes life simpler? And since more people are wearing their wireless headsets all the time now, why not just wear the phone itself?

Problem Solving:

The LG Tag is a refreshingly simple mobile phone that clips to the ear for ultimate portability and nearly hands-free use, shattering the paradigm of the handheld “brick”. It’s bare-bones phone with basic calling functions and few frills, allowing an amazingly compact size and light weight. Unlike a wireless headset that links to your existing device, Tag is able to stand alone as a fully functional mobile phone. It’s operated by a simple touch screen using basic scrolling and tapping functions to navigate the menus, even while it’s being worn. Voice activation is another way to navigate. Data entry and other more complex tasks can be handled via wireless connection to a PC or other mobile device using a proprietary website, or it can link to your favorite social networking sites like Facebook. By shifting the more complex functionality to other devices, the LG Tag is refreshingly simple and hands-free…A basic mobile phone that works!

Borrowing from the circular geometry of the LG logo, the front is dominated by a simple round touch screen. There are no external buttons or visual clutter. The back side is more intricate than the front, featuring a speaker surface shaped like sound waves with an embossed LG logo at the center, surrounded by the serpentine earpiece. This unusual attention to detail on the back side hints at the personal and “precious” nature of the Tag.